Holly Willoughby Net Worth

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Holly Willoughby’s estimated net worth is $12.5 million dollars.

Who is Holly Willoughby?

Holly Willoughby is one of the UK’s most popular TV presenters. She started her career as a model after being spotted by a model agency talent scout and has also worked as a writer, a brand ambassador, and in public speaking.

Now in her forties, Holly Willoughby is a well-known celebrity who is also seen as a fashion icon. 

Early life

Holly Willoughby was born in the UK in 1981 in the seaside resort of Brighton, which lies within the English county of East Sussex.

Her mother formerly worked as an air hostess, while her father was employed in double-glazing sales. 

Holly signed with Storm Models in 1995, when she was 14 years old, after being spotted at The Clothes Show Live.

Once she reached 17, Holly was seen on posters and other ads when began modeling underwear and hosiery. She also appeared in teen magazines. 


An old photo of two girls in their school uniforms smilling
Young Holly (left) with her sister Kelly in their school uniform

Despite their fairly ordinary jobs, Holly’s parents sent her to a private school – Burgess Hill Girls’ School in the Sussex town of the same name. This independent school educates females aged between 2 and 18. 

She later went to Collyer’s School in nearby Horsham, which is now known as The College of Richard Collyer and is a sixth-form institution. 

How did Holly Willoughby build her net worth?

Holly Willoughby has worked as a highly-paid presenter on many UK TV shows, notably This Morning, I’m a Celebrity Get Me Out of Here, Dancing on Ice, Celebrity Juice, and Freeze the Fear with Wim Hof. 

In doing so she has worked with other big prime-time British TV and comedy names such as Phillip Schofield, Ant and Dec, Keith Lemon, and Lee Mack. 

Holly Willoughby first started working in modeling in 1995 when she was just 14 years old, and as such has been earning money since then. 

In 2000, Holly successfully auditioned for S Club TV, a show featuring actors representing the pop group of the same name. This led to her appearing on other kids’ TV shows such as CBBC at the Fame Academy.

After she started co-presenting the Saturday morning show Ministry of Mayhem with Stephen Mulhern, the name was changed to Holly and Stephen’s Saturday Showdown when their popularity as presenters increased. 

Holly became a well-paid children’s TV presenter in the period between 2000 and 2005, before beginning work on Dancing on Ice in 2006.

Fast forward to three years later and she’d had stints on The Xtra Factor, Streetmate, and Celebrity Juice, and then started co-presenting This Morning with Phillip Schofield, another former children’s TV star. 

In 2017 it came to light that Holly was earning less than her male co-star, so her £400,000 salary was bumped up to £600,000 in line with his.

In 2021, The Sun reported that Willoughby’s salary had increased to £730,000. 

The Sun also claims that Holly was paid around £500,000 for presenting I’m a Celebrity Get Me Out of Here alongside Dec Donnelly while standing in for Ant McPartlin in Australia.

She is also alleged to have been paid £150,000 for each series of Celebrity Juice she appeared in.

Photo showing diet coke in bottle and in can, Oral B, Garnier product for hair coloring with Holly Willoughby's image and four books with title School for Stars

Apart from these generous TV salaries, Holly Willoughby has earned big money by working as a brand ambassador. Companies she’s represented include mega brands like Diet Coke, Oral B, Marks and Spencer, Garnier, Windows, and more.

The Diet Coke deal was said to be worth over £100,000, and the Oral B one was around £80,000.  

Holly has also co-authored a series of books with her sister Kelly. The School for Stars series comprises 8 children’s titles.

She has also penned four other books, one of which was co-written with her best pal Fearne Cotton. The latest, Reflections, was published in 2021. 

In early 2017, Hello magazine announced that Holly was setting up a design company with Peter Jones from Dragon’s Den. She was said to be overseeing operations at Truly Group Ltd in partnership with the dragon’s wife Tara.

She is no longer listed on the company website’s About Us page, however. 

Another string to Holly’s bow is a lifestyle website called Wylde Moon. This has a boutique selling perfume, home fragrance, and jewelry, and publishes articles on a range of subjects including women, beauty, family, and kitchen.

There is also an associated podcast and content about the moon.

Holly Baldwin (her married name) is also listed as a director for Roxy Media Ltd, and this company is said to have brought in millions earned from her TV, writing, brand, public speaking, and website work. 

What Can We Learn From Holly Willoughby?

While Holly Willoughby’s example shows us that luck can play a part in success, she has also demonstrated commitment to whatever she takes on and a willingness to try new things. 

During her early days as a presenter, for example, she roped in a friend to create a showreel she could use in chasing more TV work.

She also passed the audition for S Club TV, her first TV break, seeing off other candidates in the process. 

Holly Willoughby is dyslexic, which means that she is highly likely to experience difficulties in reading scripts or an autocue.

She certainly hasn’t let this setback hinder her progress in becoming one of British TV’s best-loved and highest-paid presenters. 

How Rich Is Holly Willoughby?

A photo of Holly Willoughby sitting in a sofa in black dress

Holly Willoughby is said to be worth around $12.5 million US dollars or £10 million in pounds sterling.

Most of this has been earned through the presenter securing lucrative TV, brand, and book deals, though some have also come from modeling and public appearances. 

Holly Willoughby Net Worth – FAQs 

How much does Holly Willoughby get paid?

In early 2022, The Mirror reported that Holly Willoughby was being paid around £730,000 per year as a presenter on the BBC’s This Morning.

This made the news because Susanna Reid was alleged to have struck a £1.1 million deal to remain on Good Morning Britain, the ITV rival. 

How Much Is Holly Willoughby’s Home Worth? 

According to Hello, Holly Willoughby’s home is worth around £3 million. She lives in Barnes, southwest London with her husband Dan Baldwin and their three children, plus a couple of family pets.

Judging by the pictures published in the magazine, it’s a sizable, luxurious property with a spacious garden.

Is Holly Willoughby’s husband rich?

In May 2022, the Daily Mail claimed that Dan Baldwin’s TV company Hungry Bear Media held around £3.4 million by late 2020.

Holly Willoughby’s husband is also a named director for Hungry McBear Ltd, a Scottish company, and Roxy Media Ltd alongside his wife. 

How much does Phillip Schofield earn?

Since the leveling up of their This Morning earnings in 2017, both Phillip Schofield and Holly Willoughby are said to earn around £730,000 per year from the program. 

Photo showing image of Holly Willoughby standing and one inset with text overlays that read Holly Willoughby Net Worth

About Emma Healey

Emma is a recognised family finance and budgeting expert and founder of Mum's Money. Her advice has been featured in Readers Digest, Yahoo Finance, Lifehacker, The Simple Dollar, MSN Money and more.