Is Amazon Prime Worth It in Australia? We Find Out

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If you’re considering signing up for Amazon Prime in Australia, you might wonder if it’s worth the investment. 

With a monthly fee of $9.99, weighing the benefits and ensuring you’ll get the most out of your subscription is essential. 

Let’s look at what Amazon Prime offers and how it can benefit you.

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Amazon Prime is a comprehensive subscription service that provides various perks, including faster shipping options, access to exclusive deals, and streaming services such as Prime Video. 

As an Australian user, you can enjoy these features for just AU$9.99/month or save money by paying $79 per year.

Amazon Prime in Australia: What You Need to Know

Amazon Prime has made its presence felt in Australia, offering its subscribers many benefits. 

If you’re considering signing up for Amazon Prime, let’s dive into what it entails in Australia and the perks you can enjoy.

Firstly, the cost of Amazon Prime in Australia is quite affordable, at AU$9.99 a month or AU$79 a year. 

With this membership, you can access various benefits that can make your life simpler and more entertaining.

One of the primary advantages of an Amazon Prime subscription is the free shipping and fast delivery on eligible items.

This means your online shopping experience is even more convenient, as your orders will be delivered to your doorstep quickly.

With a subscription, you can access a massive library of TV shows, movies, music, games, and books, ensuring plenty of entertainment options. 

You’ll also stay informed about exclusive deals and shopping events you can use as a member.

Amazon Prime Video is another attractive feature of the service, boasting a vast collection of popular films and series to entertain you in your free time.

With new and exciting content frequently added, you won’t run out of things to watch.

Prime Benefits and Features

Prime Video

With an Amazon Prime subscription, you can access Prime Video, a streaming service offering a vast library of movies and TV shows.

It’s an excellent addition to your entertainment options as an alternative or supplement to other popular streaming services like Netflix, Disney Plus, Stan or Binge.

Prime Music

Amazon Prime membership includes Prime Music, a streaming service with over 2 million songs and ad-free streaming.

For a more extensive library, you can upgrade to Amazon Music Unlimited at an additional cost.

Prime Reading

Book lovers will appreciate Prime Reading, which grants access to thousands of e-books, comics, magazines, and more.

This addition to your subscription is perfect for use on your Kindle, smartphone, or tablet.

Prime Gaming

Gamers can use Prime Gaming, offering in-game loot, free games, and a Twitch Prime subscription.

Enjoy exclusive content for your favourite games while keeping up with your preferred Twitch streamers.

Shipping Benefits

One of the primary benefits of Amazon Prime membership is the shipping perks.

You can enjoy free two-day delivery on many products and even one-day or same-day delivery on select items in Sydney and Melbourne.

Deals and Discounts

As an Amazon Prime member, you can access exclusive deals and discounts on various products and brands available on the platform.

Look out for “Prime-eligible” products to save more on your purchases.

Twitch Prime

Your Prime Gaming subscription includes Twitch Prime, granting you access to ad-free streaming, exclusive in-game content, and free channel subscriptions each month.

Cloud Storage

Amazon Prime members receive unlimited photo storage through Amazon Photos, allowing you to back up and organise your precious memories using Amazon’s cloud storage solution.

Black Friday and Prime Day

Lastly, your Amazon Prime membership grants you early access to Black Friday and Prime Day sales, enabling you to take advantage of exclusive discounts before non-Prime members.

Mark your calendar for these shopping events to maximise your subscription.

Comparison with Other Streaming Services

This section will compare Amazon Prime with other popular streaming services available in Australia, namely Netflix, Stan, Disney Plus, and Apple TV+.


Netflix is one of the most well-known streaming platforms globally, offering a vast library of movies, TV shows, and documentaries.

They have a range of subscription plans starting at A$10.99 per month for the basic plan, which provides access to SD quality content.

The standard and premium plans, priced at A$16.99 and A$22.99 per month, respectively, offer HD and UHD streaming quality.

Though Netflix’s library is impressive, it does not include free delivery or access to other services like Amazon Prime does.


Stan is an Australian streaming service, offering a mix of local and international content.

Similar to Netflix, it has various membership tiers, with prices ranging from A$10 to A$19 per month.

This platform focuses on series and movies from ‘Showtime, Starz, and MGM’ but does not include the extra benefits of an Amazon Prime subscription.

Disney Plus

Disney Plus is home to classic Disney favourites and content from Marvel, Star Wars, Pixar and National Geographic.

With a monthly subscription costing A$11.99, you can access an impressive range of family-friendly content.

Apple TV+

Apple TV+ focuses on exclusive original content, produced and curated by Apple.

It has a limited library compared to other platforms, but its subscription fee is significantly lower, at A$7.99 per month.

While Apple TV+ produces high-quality shows and movies, you won’t find the broad range of content that platforms like Netflix or Amazon Prime offer.

Is Amazon Prime Worth It in Australia

Cost and Subscription Plans

Signing up for a subscription is quite straightforward; you can go for either a monthly or annual plan.

The monthly subscription fee for Amazon Prime in Australia is currently $9.99.

The price increased from $6.99 in early 2023.

However, if you’re looking for a more budget-friendly option, you might want to consider the annual plan instead.

With an annual subscription, you pay $79 a year, saving just over $40 per year.

And yes, this is also more expensive than last year, with a price increase from $59 in early 2023. 

Delivery and Shipping Benefits

Signing up for Amazon Prime in Australia offers you several advantages when it comes to delivery and shipping.

One of the main perks is the free shipping on eligible items.

This can save you money, especially if you’re a frequent Amazon shopper.

With Amazon Prime, you can enjoy two-day delivery on a wide range of items.

This fast shipping option ensures that your purchases arrive quickly, so you don’t have to wait long to receive them.

Prime members in select areas can benefit from one-day and same-day delivery on certain products.

Be sure to check if your postcode qualifies for these faster delivery options.

International delivery is another aspect of Amazon Prime that might appeal to you.

While not all items may be eligible, you can find many products that offer international shipping to Australia as a Prime member.

This allows you to order items that may not be available locally and still enjoy the benefits of your Prime membership.

For domestic deliveries within Australia, Amazon Prime ensures you receive fast shipping on various items.

This can significantly impact your online shopping experience, making it more convenient and efficient.

So if speedy and cost-effective shipping is important to you, Amazon Prime in Australia can be a valuable service.

Amazon Prime Free Trial

Is Amazon Prime Worth It in Australia

If you’re considering an Amazon Prime subscription in Australia, you’ll be glad they offer a 30-day free trial to help you explore their services.

This is an excellent opportunity for you to test whether the subscription is worth it for you.

During the free trial period, you’ll have access to all the Prime benefits, including fast, free delivery, exclusive deals, and a wide range of entertainment options.

With your free trial, you can start watching popular TV shows and movies on Prime Video, listen to ad-free music on Amazon Music, and even access a selection of free Kindle eBooks.

Remember that after your 30-day free trial, Amazon Prime will cost you A$9.99/month, or you can save by opting for their annual plan, which is A$79/year.

You can cancel your subscription anytime during the trial period if you feel that Amazon Prime isn’t for you.

To make the most of your Amazon Prime free trial, it’s a good idea to:

  • Explore the variety of Prime Video’s content, including popular shows and hidden gems.
  • Try out fast, free delivery on eligible items to see how it can enhance your shopping experience.
  • Test out Amazon Music and discover new favourite songs or playlists without annoying ad interruptions.
  • Check out exclusive deals only available to Prime members and see if the savings are worth the subscription cost.

By giving the free trial a go, you’ll be able to experience the benefits of Amazon Prime first-hand and make a more informed decision on whether it’s worth the investment. 

Amazon Devices and Prime Integration

When you think of Amazon devices and Prime integration, one of the first things to come to your mind may be the Amazon Alexa devices.

These smart home devices are designed to integrate with Amazon Prime services seamlessly and offer many exciting features.

Being an Amazon Prime member, you can experience enhanced functions with your Alexa devices.

For starters, you can enjoy hands-free control of your smart home devices, making it easy to switch on the lights, adjust the thermostat, or even watch your favourite Prime Video shows – all using voice commands.

With Prime Music, you can access an extensive library of songs and playlists and ask Alexa to play music based on your preferences.

You can even set up multi-room music to create the perfect ambience in your home.

Your Alexa device can also help with the shopping list by helping you reorder essentials, track orders, and stay updated with the latest deals available exclusively to Amazon Prime members.

Simply ask Alexa for information without having to search through the website.

Apart from these features, Amazon Prime members in Australia can enjoy the Prime Video streaming service, which is compatible with a range of Amazon devices like Fire TV Stick, Echo Show, and more.

With this, you can watch popular movies, TV shows, and Amazon original series on any compatible device or even on your big screen.

Access to Books and Magazines

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One of the benefits of Amazon Prime in Australia is the access to various books, comics, and magazines through Prime Reading.

As a Prime member, you can enjoy many eBooks, including bestsellers, comics, and children’s books.

With thousands of titles, you’re sure to find something to pique your interest.

The convenience of Prime Reading means that you can read your favourite titles on any device, including your smartphone, tablet or Kindle e-reader.

The selection is updated regularly, so keep an eye out for new and exciting additions to the library.

Though the array of magazines on offer might not be as extensive as some other services, the titles provided still cover a range of interests you can enjoy.

From fashion to technology, there’s a magazine for everyone.

Please note that Prime Reading differs from Kindle Unlimited, as the latter has a monthly fee of $9.99 and grants access to a much more extensive library of 2 million books, audiobooks, and magazine subscriptions.

However, Prime Reading is included in your Amazon Prime subscription and offers a great selection of titles.

So, if you’re an avid reader or love exploring new genres and authors, Amazon Prime’s access to books, comics and magazines is an excellent added value to your subscription.

Frequently Asked Questions

How much is Prime membership in Australia?

In Australia, Amazon Prime membership costs AU$9.99 per month. You can also sign up for an annual subscription, which is priced at AU$79 per year.

What does Prime membership offer?

Amazon Prime membership in Australia offers several perks and services, including free and fast shipping on eligible items, access to Prime Video for streaming movies and TV shows, Prime Music, Prime Gaming and Prime Reading.

Is Prime Video worth it?

If you’re a fan of movies and TV shows, Prime Video might be worth considering as it comes with your Amazon Prime membership. 

Prime Video offers a variety of exclusive content, such as popular series and movies that can only be streamed via Prime Video.

Comparing Netflix and Prime: Which is Better?

Both Netflix and Prime Video have their unique offerings.

While Netflix is known for its popular original content, Prime Video also has exclusive series and movies. 

Additionally, Prime Video comes with an Amazon Prime subscription, which offers various other benefits. 

Ultimately, it depends on your preferences and streaming habits to determine which service suits you better.

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About Emma Healey

Emma is a recognised family finance and budgeting expert and founder of Mum's Money. Her advice has been featured in Readers Digest, Yahoo Finance, Lifehacker, The Simple Dollar, MSN Money and more.