Welcome to Mum’s Money

I may receive a commission if you sign up or make a purchase after clicking a link on this page. Read the full disclosure policy here

Welcome to MumsMoney. I’m so glad you’re here.

My name’s Emma and I’ve been blogging for years. It’s how I make my living and it’s a bloody good gig. 

Starting a new site like this takes a lot of time and effort, but it’s something I’ve felt called to do for over six months now after attending a blogging conference for financial content creators (called FinCon) in Washington D.C in 2019.

Amongst 2500 personal finance bloggers, vloggers, podcasters and media from all around the world, I had found my people.

I had open conversations about retirement plans with people I’d just met and talked about geographic arbitrage with a digital nomad couple who spend their lives going from Airbnb to Airbnb and earning money online to fund their travels.  It was HEAVEN!

I loved hearing Ramit Sethi’s (of “I Will Teach You To Be Rich” fame) story about paying to upgrade his parents to business class when they flew to India just because he could.

But most of all, I loved Sharon Epperson. (for those of you not familiar, Sharon Epperson is a senior personal finance correspondent for CNBC in the U.S.).

She told us how she was a survivor of an aneurysm. She described the year that followed was the most difficult time of her life, and how she only made it through because she had put in place the correct insurances and financial systems to ensure that her family would be ok.

I’ve lost an aunt to stroke (a mum in her 30s with 2 kids) and my father has lifelong health issues directly caused by a traumatic brain injury. I know how trauma like this affects families.

As Sharon told her story, the tears streamed down my face. Not only for my family but for all the families affected by illness and trauma.

I skipped the closing party that night. I just couldn’t do it. I lay in my fancy bed at the Hilton and had a good hard think. How could I help people to make their lives better? What impact could I have on someone really struggling right now?

The only answer I could come up with was to help readers better manage their money so they could weather the storms life throws at them.

I came back home and sat on the idea. For months. Then COVID-19 came and the world changed. The income I’d come to rely on from my other websites was decimated. And although I am disappointed, I have planned for this.

I have over one year’s worth of expenses in an emergency fund. My husband has an essential service job, he is still earning a wage and overtime.

We live below our means. Our small and very cheap house is all paid off. I have almost no money stress right now. After almost 11 years of paying back debt and focusing on saving, we’re in a good spot.

Plenty of others aren’t though, and I can help them with that. 

Starting this site was something I’d planned for later on this year, but now feels like the right moment to get it out there and help mums to survive this crisis and come out the other side strong. 

My mission: Help mums to have it all. Family, fun and financial freedom.

How we’ll get there:

  • Real money talk by mums for mums.
  • Lots of different voices and mums/moms from all around the world.
  • Practical tips and advice you can apply in your everyday life to save money and time.

It is my hope that this site becomes my life’s work because helping mums better manage their finances means kids have more opportunities to thrive. 

How I plan to grow the site:

Right now, people are home and on social media. They are looking for ideas to entertain their kids, ways to budget a reduced income, cheap family meal ideas. I will be using Pinterest to promote the content people are searching for right now. As traffic increases, I will put ads on the site to monetise that content. 

I am using this crisis to pivot, to do my most important work (like my cheap muffin recipe) and create a brand I am proud to front. My focus is on getting as much content on the site as possible. I am so excited to get stuck in and see where this thing goes.

Emma

Emma

I'm a mum of two boys and passionate about building wealth and living a fulfilling life without breaking the bank.